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	<title>Surface HQ &#187; store</title>
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		<title>Why Microsoft Surface needs an App Store</title>
		<link>http://www.surfacehq.com/content/why-microsoft-surface-needs-app-store</link>
		<comments>http://www.surfacehq.com/content/why-microsoft-surface-needs-app-store#comments</comments>
		<pubDate>Thu, 24 Dec 2009 06:17:23 +0000</pubDate>
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				<category><![CDATA[Blog]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[market]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[need]]></category>
		<category><![CDATA[store]]></category>
		<category><![CDATA[surface]]></category>

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		<description><![CDATA[6 reasons why Microsoft Surface needs an app store.]]></description>
			<content:encoded><![CDATA[<p>Apple’s app store has sold (paid and unpaid) over 1 billion apps coming from around 30,000 unique apps as of April 23rd. There are thousands of developers, and some are making a living off of the store. Some apps have made over 500,000 in one week, and they continue to make profit even when they are tanning in a 5 star resort in Cancun. At the same time, users love the app store too. Most already have an account because they buy songs off of the iTunes store. It’s easy to access, because it’s built into both iTunes and the iPod touch as an app. Best of all, there are a TONS of free apps that aren’t crap, such as facebook, Google earth, twitter, google mobile, and shazam. It’s a win-win situation.</p>
<p>What if that was on Microsoft Surface? If it works for apple, shouldn’t it work for Microsoft? Here are 5 HUGE reasons why Microsoft Surface should have an app store.</p>
<p><strong>1.Would help bring Surface to Private Consumers</strong> – There aren’t many people (if any besides Bill Gates) that are even considering buying a Surface table right now. Most of the owners are just big businesses such as Harrah’s, AT&amp;T, and BMW, and the table is only for business purposes. By installing an app store, Microsoft Surface will become more of an option for the average person because it will provide more ways to have practical uses through a large array of apps.</p>
<p><strong>2.Makes it easier to download apps</strong> – By having an app store, it would make it TONS of a lot easier to download apps. Can you imagine, for example, an iPhone without an app store? Would it even be possible to download apps?</p>
<p><strong>3.Helps create a community</strong> – An app store would also provide a prime location for an online community based around Microsoft Surface customers to be. Users could easily communicate through posting and discussing, and could do so in many ways.</p>
<p><strong>4.Users can make the most out of Microsoft Surface</strong> – By having an app store, it really maxes out its potential by making sure every possible app is made (simple free market theory).Not only that, but an app store would ensure that every app has a competition in order to meet the best price point.</p>
<p><strong>5.Easy to find reviews/ratings</strong> – An app store makes it very simple to have ratings and reviews.</p>
<p><strong>6.Drives developers to make apps</strong> – One of the biggest initiatives for anyone is money. Just like iPhone developers, Windows developers will now have a (more) promising way to make money and will therefore be more willing to develop applications for Windows/Surface.</p>
<p>The logic is there, now it’s up to Microsoft to see that logic.</p>
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